Responsabilité sociétale et développement durable

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Stakeholder value disclosures: anchoring on primacy and importance of financial and nonfinancial performance measures

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Abstract  
In the growing debate about stakeholder values, there has been little discussion about information overload or whether the requested disclosures can be effectively used. Stakeholder advocates call for complicated and massive environmental and related social disclosures while not considering how information overload might affect the discourse about corporate performance. Stakeholders, including shareholders, plead for more transparency in financial statements, management discussion and analysis (MDA), and other corporate disclosures. As we know, shareholders and boards of directors are most concerned with the ‘Holy Trinity’ of earnings per share, dividends and market value changes. We believe that managers and stakeholders involved in performance evaluations have multiple interests that extend beyond traditional shareholder value measures. We note that the Balanced Scorecard (BSC) was developed as one tool to reflect and communicate these multiple measures. We test how managers use (or ignore) multiple performance measures and we posit that stakeholders will face many of the same constraints when using and processing multiple disclosures including Corporate Social Reports (CSR), environmental, or similar disclosures. While we do not directly test a wide variety of stakeholder disclosures, we examine eight (four for a single subject) shareholder values (financial measures) and four stakeholder values (nonfinancial measures). The eight measures included in our research instruments serve as proxies for the multiple concerns that might be of interest to many stakeholders. Note that stakeholders are likely to be extremely interested in nonfinancial performance measures, while many shareholders will likely concentrate on financial performance measures. Field research has reported managers tend to favor financial measures while discounting or ignoring nonfinancial measures when evaluating subordinates, making it difficult to align performance evaluations and incentives with corporate strategies (Ittner et al. Account Rev 78:725–758, 2003). In this study, we find the relative weights managers place on financial and nonfinancial performance measures are influenced by both (1) presentation order and (2) the relative importance of specific measures. When financial measures are presented first, the manager who performs better on financial measures is rated higher than the manager who performs better on nonfinancial measures. However, when nonfinancial measures are presented first, managers who excel on nonfinancial measures are rated higher. Reports that include financial measures that are relatively more (less) important also produce higher (lower) ratings for the manager who excels on financial measures. Thus, the relative weights that superiors place on financial and nonfinancial measures in evaluating corporate managers’ performance are substantially anchored both by the order in which measures are presented as well as by the importance of the specific performance measures employed. Other stakeholder disclosures are likely to be similarly anchored, perhaps biased, by primacy and a priori importance rankings.

  • Content Type Journal Article
  • Category Original Paper
  • Pages 195-212
  • DOI 10.1007/s11846-010-0054-1
  • Authors
    • Bruce R. Neumann, Business School, University of Colorado Denver, Denver, CO, USA
    • Michael L. Roberts, Business School, University of Colorado Denver, Denver, CO, USA
    • Eric Cauvin, Institut d’Administration des Entreprises (IAE), Cergam, University Paul Cézanne Aix-Marseille III, Aix en Provence, France

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A Comparison of Young Publics’ Evaluations of Corporate Social Responsibility Practices of Multinational Corporations in the United States and South Korea

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Abstract  
The purpose of this study was to examine how young publics in the United States and South Korea perceive the corporate social responsibility (CSR) practices of multinational corporations and evaluate the effectiveness of CSR practices in terms of organization–public relationship (OPR). Results showed that young publics in the United States and South Korea differently characterized CSR practices of multinational corporations and evaluated relationships with them. Young American participants evaluated the CSR practices of multinational corporations more favorably than did the young Korean participants. In addition, four CSR practices (internal environment, moral, discretionary, and relational) were associated with OPR dimensions in the United States, while only relational CSR practices were significantly related to OPR dimensions in South Korea. Overall, the findings highlight that cultural and societal meanings were embedded in identifying CSR practices and evaluating the relationship with multinational corporations involved in CSR practices.

  • Content Type Journal Article
  • Pages 1-14
  • DOI 10.1007/s10551-012-1285-7
  • Authors
    • Daewook Kim, Department of Public Relations, College of Mass Communications, Texas Tech University, Lubbock, TX 79409, USA
    • Myung-Il Choi, Department of Advertising and Public Relations, Namseoul University, Cheonan, South Korea

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Leadership for Sustainability: An Evolution of Leadership Ability

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Abstract  
This article examines the existing confusion over the multiple leadership styles related to successful implementation of corporate social responsibility/sustainability in organisations. The researchers find that the problem is the complex nature of sustainability itself. We posit that organisations are complex adaptive systems operating within wider complex adaptive systems, making the problem of interpreting just in what way an organisation is to be sustainable, an extraordinary demand on leaders. Hence, leadership for sustainability requires leaders of extraordinary abilities. These are leaders who can read and predict through complexity, think through complex problems, engage groups in dynamic adaptive organisational change and have the emotional intelligence to adaptively engage with their own emotions associated with complex problem solving. Leaders and leadership is a key interpreter of how sustainability of the organisation ‘links’ to the wider systems in which the organisation sits, and executing that link well requires unusual leaders and leadership systems.

  • Content Type Journal Article
  • Pages 1-16
  • DOI 10.1007/s10551-012-1278-6
  • Authors
    • Louise Metcalf, Macquarie University, Sydney, NSW, Australia
    • Sue Benn, University of Technology, Sydney, NSW, Australia

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Three Questions on Sustainability

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We are conducting a quick poll to get a sense of how you, our readers, are thinking about sustainability. Your answers will help inform the design of the next sustainability and innovation survey we’re planning in collaboration with knowledge partner The Boston Consulting Group, due out this June. While we will be asking some of [...]

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