Responsabilité sociétale et développement durable

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micro-Business Community Responsibility in Australia: Approaches, Motivations and Barriers

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Abstract  
Micro and small businesses contribute the majority of business activity in the most developed economies. They are typically embedded in local communities and therefore well placed to influence community wellbeing. While there has been considerable theoretical and empirical analysis of corporate citizenship and corporate social responsibility (CSR), the nature of micro-business community responsibility (mBCR) remains relatively under-explored. This article presents findings from an exploratory study of mBCR that examined the approaches, motivations and barriers of this phenomenon. Analysis of data from 36 semi-structured interviews with micro-business owner-operators in the Australian city of Brisbane revealed three mBCR approaches, suggesting an observable mBCR typology. Each mBCR type was at least partly driven by enlightened self-interest (ESI). In addition to a pure ESI approach, findings revealed ESI combined with philanthropic approaches and ESI combined with social entrepreneurial approaches. The combination of doing business and doing good found amongst participants in this study suggests that many micro-business owner-operators are supporters of their local communities and, therefore, driven by more than profit. This study provides a fine-grained understanding of micro-business involvement in community wellbeing through a lens of responsible business behaviour.

  • Content Type Journal Article
  • Pages 1-25
  • DOI 10.1007/s10551-012-1396-1
  • Authors
    • Suzanne Campin, Queensland University of Technology, Brisbane, QLD, Australia
    • Jo Barraket, Queensland University of Technology, Brisbane, QLD, Australia
    • Belinda Luke, Queensland University of Technology, Brisbane, QLD, Australia

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Indigenous Resource and Institutional Capital: The Role of Local Context in Embedding Sustainable Community Development

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Although scholars agree that local context is critical in a firm’s commitment to sustainable development, questions remain about how this context plays a role in achieving simultaneous goals of sustainable community development and firm strategic success. By sampling two groups of firms differentiated according to their adoption of a weak or strong orientation to sustainable development, this author searched for relevant explanations from the local context that help to answer this very question. Results point to indigenous resource and institutional capital, the combination of which assists the firm in its ability to embed sustainable development. Whereas more tangible forms of capital assist in the strategy implementation process, less tangible forms of capital influence the strategy formulation process. What is more, firms tended to progress sequentially in the appropriation of these forms of capital as a result of the strengthening of the relationship with contextual stakeholders.


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A system dynamics approach to technology sustainability assessment: The case of biodiesel developments in South Africa

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Publication year: 2012
Source:Technovation

Josephine K. Musango, Alan C. Brent, Bamikole Amigun, Leon Pretorius, Hans Müller

This paper suggests that a system dynamics approach is best suited to assess the sustainability of technologies, with a specific emphasis on policy interventions for renewable energy in the African context. A bioenergy technology sustainability assessment (BIOTSA) model is subsequently demonstrated by analysing the outcomes of a proposed biodiesel production development on selected sustainability indicators for the Eastern Cape Province of South Africa. In addition, some scenarios are tested to compare how they may improve the selected indicators. The BIOTSA model results are useful to compare dynamic consequences that may result from the proposed biodiesel production development and the respective policies and decisions that may arise from such a development. Nevertheless, recommendations are made to improve the usefulness and practicability of this type of model for technology assessment purposes.

Highlights

â–º Results from BIOTSA model aimed at assessing biodiesel sustainability is presented. â–º Sustainable biodiesel development requires accounting combined strategies. â–º These are: government support, use of by-products and improved community perception. â–º BIOTSA proves the use of dynamic approach to technology sustainability assessment.




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The role of social interactions in building internal corporate brands: Implications for sustainability

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Publication year: 2012
Source:Journal of World Business

Christine Vallaster, Adam Lindgreen

This article examines internal brand building, which is defined as the alignment of a corporation and employees around a brand. The notion of social interactions may provide a valuable perspective on brand-related interactive space, in which top management communicates brand-related information to employees and employees share brand-related information. Depth interviews, observations, and documentary analysis reveal how a social interaction-based, internal, brand-building process influences employees’ actions and perceptions of the branded environment. Social interactions might generate brand commitment and shared brand beliefs in certain conditions. These findings have key implications for sustainability.





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