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Site de veille et de vulgarisation de la recherche sur le développement durable, l’entrepreneuriat et la PME

Projet du Laboratoire de recherche sur le développement durable en contexte de PME, affilié à l’Institut de recherche sur les PME (INRPME) de l’Université du Québec à Trois-Rivières, Vigie-PME repère, collecte et rend accessible à tous et en un même endroit les derniers développements scientifiques sur les sujets du développement durable et de la responsabilité sociétale associés à l’entrepreneuriat et à la gestion des petites et moyennes entreprises.

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Plus de 100 revues scientifiques se retrouvent sous le faisceau de notre système de veille. Les titres et les résumés des textes pertinents sont accessibles à tous, dans la langue originale de publication, sur le Fil de veille. Soyez au courant !

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Vigie-PME est aussi un centre de vulgarisation scientifique. Une équipe de professeurs, de professionnels de recherche et d’étudiants à la maîtrise en gestion (MBA) s’affaire à vulgariser les articles significatifs repérés par le Fil de veille.

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Vigie-PME

To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior

10 Mai

Clics: 7189

Articles scientifiques

Publication date: August 2013
Source:Journal of Business Research, Volume 66, Issue 8

Author(s): Yoon-Na Cho , Anastasia Thyroff , Molly I. Rapert , Seong-Yeon Park , Hyun Ju Lee

Sustainability and environmental initiatives continue to receive an increasing amount of attention, both within the corporate, consumer, and individual domains of behavior. As individuals act on their environmental interests, or lack thereof, it is incumbent upon researchers to continue delineating factors that may influence the commitment and behaviors that take place. To this end, this research effort capitalizes on the long history of cultural orientation, examining the influence of individualism and collectivism as antecedents to perceived consumer effectiveness (PCE), environmental attitude, and environmental commitment. Utilizing cross-cultural data drawn from South Korea and the United States, the empirical results provide support for horizontal collectivism and vertical individualism as important influencers of perceived consumer effectiveness. In turn, PCE positively affects environmental attitude which results in pro-environmental commitment manifested in specific behavioral intentions.

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Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally

10 Mai

Clics: 6478

Articles scientifiques

Publication date: August 2013
Source:Journal of Business Research, Volume 66, Issue 8

Author(s): Gianfranco Walsh , Boris Bartikowski

This study investigates the mediating role of customer satisfaction in the relationships between two types of corporate associations (corporate ability and corporate social responsibility) and two behavioral outcomes (word of mouth and loyalty intentions). In addition, the authors explore whether these relationships are equivalent across two countries—Germany and the United States. With a sample of 437 retail customers, the important role of satisfaction as a mediator of both corporate associations is confirmed. Moreover, the relationships between corporate associations and behavioral outcomes experience differential (partial or full) mediation by satisfaction, depending on the country. The effects of corporate ability associations on satisfaction are stronger for U.S. than for German customers, while the effects of corporate social responsibility associations on customer satisfaction and behavioral outcomes are consistently stronger for German than for U.S. customers.

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Simulating early adoption of alternative fuel vehicles for sustainability

03 Mai

Clics: 7924

Articles scientifiques

Publication date: June 2013
Source:Technological Forecasting and Social Change, Volume 80, Issue 5

Author(s): Martino Tran , David Banister , Justin D.K. Bishop , Malcolm D. McCulloch

We quantify the conditions that might trigger wide spread adoption of alternative fuel vehicles (AFVs) to support energy policy. Empirical review shows that early adopters are heterogeneous motivated by financial benefits, environmental appeal, new technology, and vehicle reliability. A probabilistic Monte Carlo simulation model is used to assess consumer heterogeneity for early and mass market adopters. For early adopters full battery electric vehicles (BEVs) are competitive but unable to surpass diesels or hybrids due to purchase price premium and lack of charging availability. For mass adoption, simulations indicate that if the purchase price premium of a BEV closes to within 20% of an in-class internal combustion engine (ICE) vehicle, combined with a 60% increase in refuelling availability relative to the incumbent system, BEVs become competitive. But this depends on a mass market that values the fuel economy and CO2 reduction benefits associated with BEVs. We also find that the largest influence on early adoption is financial benefit rather than pro-environmental behaviour suggesting that AFVs should be marketed by appealing to economic benefits combined with pro-environmental behaviour to motivate adoption. Monte Carlo simulations combined with scenarios can give insight into diffusion dynamics for other energy demand-side technologies.

Highlights

► BEVs are competitive if purchase prices close within 20% of petrol and refuelling increases 60%. ► The greatest influence on early adoption is financial benefit not pro-environmental behaviour. ► Marketing AFVs should appeal to economic sensibilities combined with environmental preferences.

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Identifying the underpin of green and low carbon technology innovation research: A literature review from 1994 to 2010

03 Mai

Clics: 8197

Articles scientifiques

Publication date: June 2013
Source:Technological Forecasting and Social Change, Volume 80, Issue 5

Author(s): Qian Shi , Xiaodong Lai

This article examined the literatures enlisted in the database of SCI and SSCI on the topics with regard to green technology and low carbon technology innovation from 1994 to 2010. It intends the service with the purpose of helping researchers and practitioners understand what issues or subjects have been addressed in green and low carbon technology innovation and initiate a journey for the next generation of sustainable‐oriented research.

Some critical discussion and conclusion are as follows: (1) it shows a positive journey of green and low carbon technology innovation. The research of Western Europe and North America is highly advanced compared to other developing countries, especially in terms of new resource and renewable energy technology innovation. (2) The empirical research, such as sample survey and field study with primary data, is prevalent and preponderating over other methods (conceptual, qualitative and formal models research). (3) The research subjects are multi-perspective and multi-disciplinary, covering environment science, management, energy and fuels, economics and social behavior. So far the research fields mainly focus on technology adoption, diffusion, transfer, policy making or implementation, and advanced technology development. New vibrancy of advanced theoretical and methodological research is particularly needed, especially for low carbon technology innovation trajectory, performance evaluation, government policy instrument and multi-level cooperation among enterprises, governments and NGOs. (4) The local governments and NGOs have played a key role on the promotion of low carbon techniques particularly in developing countries such as China. (5) Green and low carbon technology innovation cannot be isolated from the policy or regulation regime, and is becoming a new underpin of current sustainable development coupled with social energy system contributing to control the climate change.

Highlights

► Low carbon technology innovation is a new underpin of sustainable development. ► Multi-disciplinary research on this topic is becoming convergence out of divergence. ► Governments and NGOs play key roles in low carbon technology innovation management.

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