Responsabilit socitale et dveloppement durable

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Employee rights protection and financial performance

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Publication date: October 2013
Source:Journal of Business Research, Volume 66, Issue 10

Author(s): Peter K.C. Lee , Antonio K.W. Lau , T.C.E. Cheng

Despite the existence of a substantial body of implementation guidelines and literature on employee rights, many organizations still adopt irresponsible employee practices such as child labor and appalling workplace conditions. The implementation of such irresponsible employee practices in some suppliers has badly affected the business performance and reputation of global giants like Nike, Adidas, and Apple. The study here conceptualizes employee rights protection as a management initiative concerning an organization's efforts in managing employees responsibly. By drawing from the literature on social initiatives and supply chain management, organizations should adopt employee rights protection to improve their corporate reputation and financial performance, and that it is important for buyers to involve suppliers to implement such an initiative in order to improve the financial performance of both parties in the buyer–supplier relationship. Based on data collected from 200 matched pairs of manufacturers and suppliers in the food, pharmaceutical, automotive, and clothing industries of China, all the posited hypotheses of this research receive support. The findings contribute to practice by offering empirical evidence on the strategic importance of employee rights protection and showing the critical role of suppliers in implementing this initiative. This research also provides new research insights that extend the literature on labor rights, business ethics, CSR, and supply chain management.





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CSR practices and consumer perceptions

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Publication date: October 2013
Source:Journal of Business Research, Volume 66, Issue 10

Author(s): Magdalena Öberseder , Bodo B. Schlegelmilch , Patrick E. Murphy

In the face of growing worldwide interest in corporate social responsibility (CSR), this paper explores corporate practices and consumer perceptions related to CSR. Based on literature and qualitative data from interviews with managers and consumers, a conceptualization of corporate practice and consumers' perceptions of CSR is developed. More specifically, the paper offers a grounded theory of CSR domains that explains how corporations and consumers view CSR by explicating both for whom and for what corporations are held responsible. Furthermore, two tripartite classifications of corporate stages of CSR development and corresponding consumers' perceptions are presented. The conclusion contains a comparison of corporate and consumer perceptions and draws implications for marketing practice and future research.





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When consumers doubt, Watch out! The role of CSR skepticism

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Publication date: October 2013
Source:Journal of Business Research, Volume 66, Issue 10

Author(s): Dionysis Skarmeas , Constantinos N. Leonidou

Corporate social responsibility (CSR) is a hot topic in management today. More than ever before, companies engage in CSR initiatives to make a positive contribution to society or support their strategic goals. Yet, in the face of a plethora of CSR claims and numerous reported incidents of corporate misconduct, many people doubt the extent to which companies live up to their professed standards, and consumer skepticism toward corporate social involvement is on the rise. Drawing on attribution theory, this study proposes and tests a model that explains both how consumer skepticism toward the CSR of grocery retailers develops and its influence on important consumer-related outcomes. The findings reveal that attributions of egoistic- and stakeholder-driven motives elicit consumer skepticism toward CSR, while values-driven attributions inhibit skepticism. The results also indicate that CSR skepticism hurts retailer equity, decreases resistance to negative information about the retailer, and stimulates unfavorable word of mouth.





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Corporate social responsibility and irresponsibility: A positive theory approach

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Publication date: October 2013
Source:Journal of Business Research, Volume 66, Issue 10

Author(s): Duane Windsor

Defining and delimiting corporate social responsibility (CSR) and irresponsibility (CSI) are key interdependent tasks that can contribute to the development of multiple international policy regimes favoring CSR and disfavoring CSI. Progress toward a more general normative theory of CSR and CSI occurs through an emerging virtuous cycle of interaction between conceptualization and institutionalization processes. This article makes a contribution to each process. The conceptualization contribution derives logically more universal conceptions of CSR and CSI from a literature review. Universal conceptions can incorporate multiple options and permit variation and evolution. The “essentially contested” character of a “cluster concept” is partly about influencing legal and ethical standards, public policies, and specific business practices. The second contribution argues that a more logically universal schema is desirable for helping to inform institutionalization processes. Gradual ongoing development of multiple regimes for CSI control and CSR promotion involves fragmented persuasion and negotiation processes at national and international levels.





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